In today's hectic business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to attain these objectives is by lining up marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More
By understanding and catering to the requirements of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the chances of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the uni… Read More
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th… Read More
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other truths regarding modern-day B2B marketing. We go over just how the buying journey is now completely fragmented as well as the way that neighborhood building can assist marketers take back control of the e… Read More
Mark Donnigan: It's going wonderful, Ben. I am so pleased to be here on your show.Ben: Definitely. We more than happy to have you on the show. Specifically offered the relevance and also the seriousness of the subject we're mosting likely to be taking on throughout this discussion also, which is one that I assume is really under-discussed. One that… Read More